The Blog
The Fashion Grid is an online platform for the fashion lover, fashion lawyer and fashion geek. TFG covers the intersection of the legal, business and technological developments of the industry with the beauty, creativity, history and fun behind the fashion itself. The title of the blog is a reflection of this framework and was inspired by my time in New York.
While TFG reports on all things fashion, we provide the following exclusive features for our readers:
- Style Curator: A regular series where we share our favorite fashion finds and ensembles
- Profile: A regular series where we do a focus piece on style muses, fashion insiders, and general fashion topics
- Q&A: A regular series where we get the opportunity to talk business, law, and fashion with industry insiders
- Off the Grid: A regular series covering fashion related excursions, events, video interviews, and street style
- Quote of the Day: A weekly series where we present quotes from industry insiders
- Book of the Month: A monthly series where we select one book relating to the fashion industry
- Case Brief: A regular series where we break down a fashion law case in the standard, easy to follow law school case brief format
- Judging Fashion: A regular series where we have our TFG readers play the role of a fashion lawyer, compare two items of fashion, and decide via poll whether they are line-by-line copies or inspired by trends.
Founder and Editor
Sheba Sheikh
I'm a fashion lover turned fashion lawyer. What always served as a personal creative outlet has over the years become a part of my education and career. I have researched and studied the business of fashion and the legal issues affecting the industry at Stanford University Graduate School of Business, Southwestern Law School, and Fordham University's Fashion Law Institute. A GSB project on Zara's business strategy led to stints at a major fast-fashion company's financial department, then a flash-sale e-commerce site's operations team, and now an online personal styling service's legal department.
I started this blog in an effort to share my professional interests and experiences and create an online framework for all things fashion. I believe the developments in fashion-tech and E-commerce will continue to shape the industry's future and allow for the democratization of fashion to occur without counterfeits and knock-offs. I am an advocate for fostering the development of emerging designers and providing intellectual property protection for all original works of fashion without eliminating fast-fashion.
When I'm not studying the latest developments in fashion law or working, I like to stay active, venture outdoors, travel, visit museums, brush up my photography skills, and spend time with my loved ones. Needless to say, I often don't have enough time to do it all- but I certainly wake up every day trying.